Rock magazine, Melbourne, 1971-72

Editor: Lee "Jiva" Dillow

Art director: Ian McCausland

Advertising manager: Terry Cleary

Photography: David Porter (aka Jacques L’Afrique, Jack Africa)

Contributors: David N. Pepperell ("Dr Pepper"), Mick Fettes

Publishers: Michael Gudinski, Michael Browning

A rare photo of the Planet editorial team:
(L-R) Ian McCausland (layout, art), Lee "Jiva" Dillow (editor), the late Terry Cleary (advertising); David Porter, alias "Jacques L'Afrique" alias "Jack Africa" (photography). (Photo courtesy of David Pepperell)

Planet was established in 1971 by Michael Gudinski and Michael Browning, as an attempt to create a Rolling Stone styled alternative to Australia’s pop bible, Go-Set. The magazine was in essence an offshoot of Gudinski and Browning's booking agency, Consolidated Rock, and was evidently intended in part as a promotional vehicle for their planned new record label, which was originally goign to be called Consolidated Rock Records. 

In an interview in 2003 published on the Air Pocket website, Gudinski gave this brief account of the establishment of the magazine:

"The reason that Daily Planet came about was that my partner at the time, Michael Browning, had had a huge fight with Go-Set Magazine. We had actually a label designed, it was going to be called Consolidated Rock Records and in Michael’s wisdom, he said "We’re going to showthose bastards at Go-Set and Molly can throw the hat off his head", (although I don’t know if he was wearing a hat in those days), and we started a music magazine. We were, I guess, hippies and dreamers. We had this bullshit advertising campaign that the people shall have an honest music paper. We were pretty naïve and pretty stupid,